Become Part of the ViaHome Story

ViaHome is an emerging social enterprise focused on allivieting the growing affordable housing crisis in America.  ViaHome is developing a tech platform that will revolutionize the way affordable housing is provided in the United States, helping developers bring more affordable units to market, faster, and more efficiently than before.


I am proud of the progress that ViaHome has made since we started this journey in 2017, but to get to the next step I need your help.  That's why ViaHome is opening this Friends and Family fundraising round.  

Learn more about ViaHome, our progress, and our way forward here, and I hope you'll join this journey with me and the ViaHome team.


President and CEO



UP TO $100,000

Round: Friends and Family

Minimum Investment: US $1,000 per investor

Security: SAFE

Discount: 20%

Valuation Cap: $5,000,000



APPROX $36,500


The ViaHome Platform is comprised of 3 integrated web applications:

  • ViaHome Assistant: automated financial analysis and projection for housing transactions and integrated team collaboration tools.
  • ViaHome Closer: a platform allowing mortgage and equity investors to conduct diligence and invest directly in deals,
  • ViaHome Exchange: an investment marketplace allowing multiple investors to diversify across numerous housing investment opportunities.

ViaHome Assistant will enter private beta in Q1 in 2018, with ViaHome Closer and Marketplace to open in mid-2018.


Recruited an Advisory Board with over 30 years of experience in affordable housing, commercial real estate investments, early-stage companies, and technical development.


Since October 2017, 13 affordable housing developers / investors have joined our beta waitlist, representing an estimated $680 million in housing development activity in 2017.  


Pitch Deck


Kenneth Baker

President and CEO

Ken is the founder and CEO of ViaHome. 

Ken founded the company in late 2016, but the idea for ViaHome began over a year earlier, as Ken had the opportunity to take on an affordable housing project - his own uncle's building on the south side of Chicago.  The challenges he experienced in that project became the ideas that are at the heart of ViaHome.

Prior to founding ViaHome, Ken was a tax attorney at Cadwalader, Wickersham & Taft LLP and Paul, Weiss , Rifkind, Wharton & Garrison LLP, both in New York.  During his time in practice, Ken advised investment banks, private equity firms, and operating companies on more than $100bn in corporate transactions, particularly in complex real estate finance.

Ken is a graduate of the University of Michigan and Georgetown University Law Center, and is proudly based in Harlem, New York City.

David Simnick

Advisor - Early-stage Companies

David is the founder and CEO of SoapBox Soaps, a growing social enterprise specializing in personal care  products.  Founded in 2010, Soapbox now sells its products in major retails such as Target, Walmart, Meijer, Walgreens and others across the United States, and has been recognized in numerous publications for combining its social mission with a successful business model in the challenging consumer products space.

A native of the Chicago, IL region, David is currently based in Washington DC.

Boris Veltman

Advisor - Engineering

Boris is a senior full stack software developer and entrepreneur with experience making highly scalable software applications. In his various roles at fast growing startups like uShip, Distelli, and Puppet Boris has gained experience architecting and implementing databases, backends, web application clients, and mobile clients, as well as managing and supervising software development teams.

Boris is a Techstars ‘17 alum who has received his collegiate education at Penn State and The University of Texas at Austin. He resides in New York City with his family and two misbehaved dogs, Pickle and Snow.

David Sagers

Advisor - Affordable Housing

David is an affordable housing and tech professional with over 15 years experience in advising affordable housing providors on the best ways to leverage technology to improve their housing production efforts.  He currently serves as principal of Sagers & Associates LLC, which currently advises numberous affordable housing providers and public housing authorities.

Though active across the country, David is based in the Hartford, CT region.

Philip Michael

Advisor - Commercial Real Estate

Philip is an experienced real estate investor, entrepreneur and journalist based in New York.  He currently serves as the founder and managing principal of the New York Equity Group, where he focuses his fund's investment activities on multi-family housing in the Northeast region.

Philip, a native of the Netherlands, is based in New York City.

Founder Q&A

Who are ViaHome's customers?  Why would they use ViaHome?

ViaHome's principal customer base are for-profit and not-for-profit housing developers, including public housing authorities.  The "developer" is the person or company that has principal responsibility for coming up with the idea for a housing development, obtaining site control, completing construction and/or renovation plans, securing financing, and leasing the proposed development to tenants.  A number of other parties involved in a development project (e.g., architects, contractors etc.) will use ViaHome to coordinate with the developer during the development process.

ViaHome adds both mission-based and economic value to the developer.  All affordable housing developers are committed to increasing the supply of affordable housing, and ViaHome's platform will make it easier and more efficient to fulfill that committment.  Beyond that, affordable housing developers obtain most of their compensation  for organizing a development first,when the financing for the development closes and then when the development has been leased to tenants.  Using ViaHome well help these developers close more deals faster, increasing the reveune they need to further their development activities.

how will your customers use viahome?

A developer starts by creating a new project in ViaHome Assistant.  ViaHome Assistant first generates a full set of financials, and recommends the best subsidy package, if any subsidy is needed.  From there, the developer uses the Assistant to work with the development team to complete development plans, finalize construction budgets and prepare the deal for financing.  As development plans are changed and refined, the Assistant works to update budgets, financing proposals, and necessary documents automatically, saving developers up to 25% in development time.

When the development plans are finalized, the housing developer has two options for approaching financing partners.  With ViaHome Closer, the developer invites investors that it has already identified onto the platform to review the financing proposals, conduct diligence, and close.  If a developer does not already have an investor - or cannot find one that is a good fit - the deal can be offered on the ViaHome Exchange to ViaHome's investor network.

how much are you raising?  how will my investment work?

ViaHome is targeting a $100,000 capital raise, with closings on a rolling basis. 

In exchange for your investment, ViaHome will enter into a Simple Agreement for Future Equity, or SAFE with you.  Your SAFE will entitle you to receive equity in ViaHome, either at the time ViaHome closes a later round of financing or if ViaHome merges or is acquired, whichever is earlier.  The price per share that you will receive will be either a) the price per share paid by investors in the company's next financing, less a 20% discount (the "Discount"), or b) the price per share that values ViaHome at $5,000,000 (the "Valuation Cap").

The Discount ensures that you will receive equity shares at a better price than later investors to the company.  The Valuation Cap ensures that, in the event we obtain a very favorable valuation at our next fundraising round, you will get the benefit of a lower valuation.  

why are you using a safe?  why can't i buy common stock or debt?

SAFEs are a common and increasingly dominant structure for very early stage company financings.  They require nothing beyond a short legal agreement, and are actually simpler and easier to understand than the numerous documents that are involved in a stock deal.  Convertible notes similarly involve certain complications, such as the need to evaulate whether you need to have a lending license, and may involve adverse tax consequences for some investors.  

You can learn more about SAFEs here and here.

how will I get my money back?  What's your exit strategy?

My focus is on building the best product we can so that ViaHome will achieve its mission of transforming affordable housing production.  I may not be successful, and if I am not, you will lose some - perhaps all - of your investment.  

If we are successful in creating a great product, the most likely exit for ViaHome would likely be a strategic investment by, or sale to, a large financial institutions.  Frequently, companies that successfully disrupt financial services markets are absorbed by financial institutions that are interested in adopting new technology or business methods.